Product Marketing Manager

Role description:

We are seeking a dynamic and results-oriented Product Marketing Manager to lead our product marketing initiatives. In this role, you will collaborate with cross-functional teams to develop and execute marketing strategies that drive product awareness, engagement.

What will you gain?
We are committed to ensuring everyone can flourish in their roles by creating a working environment that supports wellbeing and provides a generous benefits package, a wide range of career and personal development opportunities. By joining Evoca, you will get:

• health insurance;
• favorable terms of Evoca products and services;
• holiday and year-end bonuses;
• bonuses on marriage, birth of a child;
• paid days off;
• sport package;
• English language trainings;
• large opportunities for continuous learning and development (participation in international conferences, business trips abroad, opportunities to get international certifications and study in top universities worldwide).

What will you be doing?

• conduct market research and competitive analysis to identify opportunities and threats in the market;
• develop and implement marketing strategies to promote that bank’s products;
• plan, execute, and evaluate product marketing projects from concept to launch;
• create comprehensive project plans, timelines, and milestones for product marketing initiatives;
• coordinate and execute promotional campaigns to drive awareness and demand for products;
• monitor project progress and make necessary adjustments to meet deadlines and objectives;
• analyze campaign performance metrics and provide insights for optimization;
• collaborate with product development and sales teams to define product positioning and messaging;
• gather input from customers and stakeholders to refine product marketing strategies and offerings;
• develop and manage project budgets, ensuring efficient and effective resource allocation;
• track expenses and maintain financial accountability throughout all projects.

What skills are we looking for?

• bachelor’s degree in Marketing, Business Administration, or a related field; MBA degree preferred;
• 3-5 years of experience in product marketing or project management, preferably in a bank, fintech or a related industry;
• proven experience in managing successful product launches and marketing campaigns;
• strong project management skills with the ability to manage multiple priorities simultaneously;
• effective communication and interpersonal skills, with the ability to influence and engage stakeholders;
• proficiency in project management and marketing tools..

How to apply?
Please send your CV to [email protected] by indicating "Product Marketing Manager" in the subject line of the e-mail.